This American manufacturer has been in existence for over 150 years now, and is still going strong. The name of the product comes from the phrase “banish rays”, which makes sense in that even the prototype was designed to filter out infrared and ultraviolet rays. A more palatable name was needed for marketing purposes, and the famed Ray Ban aviator sunglasses came into being.

In fact, the sunglasses are so famous and are associated so closely with all things Americana, that Time magazine once included them in a collection of symbols and products instantly recognizable as American, along with Harley Davidson, Coca-Cola and Heinz Ketchup.

The oversized, dark lenses of aviator sunglasses were developed specifically for the US Army and Navy. At the time, Bausch & Lomb was supplying flying goggles, but these light-weight metal and wire glare-reducing sunglasses (which hook around the ears for more stability and protection of the eye from debris) replaced the goggles.

Although the next reason why pilots preferred the sunglasses to goggles is more about vanity than anything else, it was still a valid complaint. The glasses did away with the sort of raccoon look, by allowing pilots’ faces to tan a bit more evenly, thus reducing the stark contrast between a sun-darkened face and white around the eyes.

In fact, these are the sunglasses worn by WWII’s Supreme Commander of Allied Forces in the Southwest Pacific, General Douglas MacArthur. As images of the war’s most decorated soldier (often in his aviator sunglasses) were seen round the world in newspapers and on television, the association between the glasses and American hero grew.

Nowadays, the sunglasses are seen on celluloid heroes and celebrities like Tom Cruise, as well as about 6 million people who buy them every year. It’s not just men, of course, who wear aviator style glasses and their variations: women have embraced the look including Madonna and Britney Spears.

The slight bulge of the lenses is a design feature that prevents as much light as possible from entering the eye. For this reason, the style has also been adopted by police and other law enforcement officers who handle weaponry. Being able to see clearly, minimizing distractions caused by light, can truly mean the difference between life and death for these officers.

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No eyewear has been as much imitated in styling and has sold as many as the RayBan. The amazing thing is, the RayBans top-selling designs have been around for close to 70 years but are still selling and being worn today.

There are several reasons for this. RayBan sunglasses are quality eyewear. It stands for exceptional value, classic style and excellent if not lucky market exposure. It is not often that something that is worn by the father can still be in fashion today with the son. An amazing feat that RayBan eyewear would not have accomplished if it does look so good and work so well.

It enjoyed to have continued and prestigious exposure to the public. One can only look at the pictures of famous American Generals of World War II and the heroes of the time and you will find the RayBan. Famous Hollywood actors and actresses can be seen sporting a RayBan.

In the 1980’s when there was a wide array of sunglasses to choose from, the films “Blues Brothers” featured main character wearing the RayBan. Even the famous television series Miami Vice has Don Johnson wearing the RayBan. The popularity of the RayBan was further increased when Tom Cruise appeared in “Top Gun” wearing the RayBan Aviators. In 1992, the film Reservoir Dogs, which has been acclaimed as having the best opening sequence have characters appearing in Ray Bans.

The continued exposure of RayBans does not speak only of good marketing savvy if it ever is. Rather no product, no matter how great the people running the campaign, can achieve the popularity and prestige that RayBans reached if the product will not deliver as it promised.

Today, RayBans are the most imitated eyewear anywhere on Earth.

RayBans Aviators were originally designed for the U.S. Airforce in 1937 as protection for glare and UV rays. It was later released to the public the following year. And very soon achieved popularity. But the most imitated of all RayBans is the Wayfarer. It achieved near cult status when Tom Cruise appeared in Risky Business wearing one.

The Aviator has now evolved into having different kinds of lens treatment while the Wayfarer has been fixed with spring hinges and polarized lenses. Both have been recreated with ophthalmic frames and the materials being used are ultra light resins and special metal alloys.

The RayBans today come in 43 different styles and modern designs that are straightforward but always maintaining the same quality, comfort and function.

RayBans have created eyewear with Kid Friendly features to encourage kids to wear eye protection. Children spends more time under the sun than adults and are more susceptible to harmful ultra violet rays while it is wide knowledge that kids are more at risk because their eyes doesn’t block as much ultra violet rays from the sun than adults.

RayBan’s kid version of the most popular RayBan styles features lenses that are polycarbonate, have smooth contours, flat temples, great nose pads that are crafted for comfort, enhanced fit, flex hinges and the same durability and quality that comes with every RayBan sunglasses. These Junior RayBan editions are designed to fit children from age eight to twelve and are meant to encourage kids to wearing sun protection for their eyes.


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